Pan-African Research & Strategy
Africa’s Emerging
Markets, Decoded.
We help global organisations navigate the continent with clarity, conviction, and context.
Our work is at the intersection of technology, finance, culture, and strategy — turning complexity into actionable intelligence.
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Impact Footprint
Where We Work
Research and strategy delivered across Southern, East, and West Africa — with clients and readers across Europe and Australia.
Onyx Africa Key Themes
AGENT ECONOMY
Latest issue · May 2026 · 8 min read
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What We Do
Three offerings.
One intelligence layer.
We work at the intersection of research, strategy, and culture. Here is how we help organisations navigate Africa’s most complex challenges.
01
Copywriting
Content, narrative, and brand voice for Web3, FinTech, and next-gen consumer brands connecting with modern multiplexed audiences.
Gen Z/AlphaWeb3 nativeCultural auth.
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02
In The Ether
Strategic advisory for FinTech and Web3 ventures — core issue identification, long-term vision alignment, and actionable roadmaps.
Beyond obvious Systems thinking Cross-border
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03
Ethnography [via WhatsApp]
Mobile-first qualitative research from communities across the continent — voice notes, diary studies, real-time human-centred intelligence. 90%+ WA reachReal-timeCultural nuance
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Selected Work
We do not just analyse Africa.
We work inside it.
“A collaboration built around a real problem, a sharp insight, and a measurable result.”
Publication / Community
This Month in Africa
15+ countries. Global readership.
Brand Strategy
Indulge Café
30+ stores. 200+ jobs created.
Digital Analytics#
Victor DC
Full-funnel Google Ads optimisation.
Platform Strategy
TengaMore
Pan-African commerce repositioning.
Media / Podcast
Untapped Azania
5-country audience.
FinTech / Crypto
Liquid Bridge Fund
Mzansi Crypto launch.
Enterprise Development
AgriVuno
Women in Agri Accelerator.
HealthTech
Immunify Life
East Africa community content.
Knowledge Exchange
Enactus South Africa
3 national expositions.
Product Research / Behavioural Insights
Bodaboda
WhatsApp ride-request adopted by thousands.
Venture Building
Kardia Systems
Ongoing digital product partnership.
industry membershipOnyx Africa is a proud member of the Pan-African Agency Network (PAAN)– a bold alliance of independent agencies across Africa and the diaspora, redefining Africa global creative & tech footprint.
Ready to navigate Africa
with confidence?
Book a call and let’s build something that matters.